Oh là là Beauty.
A Düsseldorf practice for aesthetic medicine with a demanding clientele and a Framer site that no longer lived up to its standards. Botox, hyaluronic acid, laser, and a booking flow that ran almost entirely through WhatsApp.
What it was about.
Oh là là Beauty at Breitestraße 1 is the address in Düsseldorf for aesthetic medicine: Botox, hyaluronic acid, Lemon Bottle, laser, infusions. The team works with state-of-the-art equipment and a clear promise, "natural results, maximum safety". That exact tone was completely missing from the old website.
Two hard constraints. First, every treatment needs its own detail page with precise, medically and legally correct descriptions, which gets confusing fast with more than 25 treatments. Second, bookings should run through WhatsApp, not a classic form. The clientele is mobile-first and doesn't want booking tools.
What we delivered.
We chose an editorial layout: lots of white space, large photography, italic highlights for the brand voice ("You deserve only the best."). Every treatment page follows the same clear structure: what it is, who it suits, how it works, what it costs. No medical jargon without explanation, no images without context.
The WhatsApp booking funnel is built into every CTA: "Book now" opens WhatsApp with a pre-filled message for that treatment. WhatsApp bookings rose by 94% in the first quarter after launch. More important: the share of qualified first enquiries is clearly higher, because visitors understand what they are booking before they write.
The site runs on Vercel, Lighthouse 96+, fully GDPR-compliant including cookie banner and imprint. The practice team maintains it themselves in Sanity.