LTMK.
LTMK brings law and tax under one roof: twelve practice areas, seven lawyers and tax advisers, offices in Cologne. A complete relaunch of the website plus three dedicated landing pages for winning new clients.
What it was about.
The firm advises on everything from employment law and construction law to tax, for mid-sized companies and private clients. Its website had grown in Elementor over the years. Every service page had its own layout, the old ads landing pages pulled in team photos that had long returned 404, and anyone with a legal question had to guess which lawyer was responsible.
Two hard requirements. First, no change of system: the firm stays on its WordPress, header and footer stay untouched, and the old pages remain as a fallback. Second, client acquisition runs through paid ads to dedicated landing pages, and every enquiry has to reach the right practice inbox, not the general contact form.
What we delivered.
Thirty pages rebuilt, all to the same blueprint: home page with hero video, service overview, twelve practice area pages, seven lawyer profiles under /persoenlichkeiten/, blog, contact, careers, imprint and privacy policy. Every service page names the responsible lawyers and links straight to their profiles. Petrol #006C82 and Roboto come from the existing corporate identity, sharpened into clear type levels and calm surfaces.
Technically, the content sits as a plain HTML block in Gutenberg instead of the Elementor page builder. The elementor_header_footer template still pulls in the firm's header and footer automatically. Pages are published through the WordPress REST API, and the source file in the repo stays the single source of truth. No theme change, no extra plugin, nothing the firm won't understand later.
Three landing pages handle client acquisition: traffic law with contact person Axel Hauser, employment law for employees, and the ads-only page for employment law in Cologne without navigation. All three run through the same three-step wizard: issue, legal expenses insurance, contact details. Submissions go through Contact Form 7 straight to the practice inbox, traffic law to verkehrsrecht@ltmk.de, employment law to kizil@ltmk.de, with a source field so it stays visible which page brought the enquiry. Embedded Vimeo videos stay blocked until cookie consent.